NB has never just been a company that sells basketball floors—from the very beginning, the brand has been deeply committed to supporting youth basketball development, and the NB brand basketball court wooden floor is at the center of that mission.

The NB Youth Court Program, launched in 2008, has already helped install hundreds of free or heavily discounted NB basketball court wooden floors in under-served communities around the world, where kids previously had no access to a safe, high-quality indoor basketball space. In many of these communities, the local kids used to play basketball on cracked outdoor asphalt courts that were full of potholes, or on old, dangerous indoor floors that were covered in splinters and uneven boards. After the NB brand basketball court wooden floor is installed, local youth participation in basketball programs almost always doubles or triples within the first year, because kids are excited to come and play on a surface that feels like a real professional court. NB also partners with youth basketball leagues and non-profit sports organizations to provide free maintenance training for local gym volunteers, so they know how to take care of their new NB basketball court wooden floor and keep it in great condition for decades to come. Many of the kids who first stepped onto an NB floor through this program have gone on to become top college players, professional athletes, and even coaches who come back to their local communities to help the next generation of young players. NB’s team says that the most rewarding part of their job is visiting these community youth centers and watching a group of 8-year-old kids laugh and run around on a brand new NB brand basketball court wooden floor, experiencing the joy of playing basketball on a safe, high-quality surface for the very first time. The brand also donates a portion of every single NB basketball court wooden floor sale to youth basketball development funds, which go towards buying new basketballs, uniforms, and training equipment for under-privileged youth teams. For NB, every floor they install is not just a business transaction—it is an investment in the future of the game, helping to create thousands of new young basketball fans and players who will carry the love of the sport with them for the rest of their lives.